It’s been two days since I first wrote about the newly emerging market for mobile devices. By now many of you know that mobile marketing represents 5 times the traffic volume of the Internet. The numbers are simply staggering. With 1.1 billion users world-wide, most people were quite happy to market to this audience. It is still a hot market and it just keeps getting hotter. If we stopped there and shut out the lights, everyone would go home happy. But wait….theres more!
Not only have we surpassed the number for Internet users, but we have done it by more than five times over! And the icing on the cake, is that of this group of 5.1 billion users, there is a significant number who are ADHD! These folks can’t wait for anything. You see them texting in their cars while driving, texting in theatres, texting on the bus, texting as they walk through the malls and pretty much glued to their mobile devices all of the time! If you can get their attention, you can get their sale. And let’s put aside, for now, the ethical issue as to whether it is fair to market to these people or not. The fact is they are mature adults and they can make their own decisions.
I recently connected with a fellow who published a course on mobile marketing. Since we are right at ground zero on this trend, I decided to buy the course and have a look at the material. It went on sale this morning at 8 am Pacific time. Within an hour, my friend had pulled in over $200,000 in sales. So if there is anyone left out there who thinks that people are not interested in making money online, then you should think again. These sales are only from people who want to learn how to make sales online. The market is phenomenal. I expect that by the time the dust settles on this one, my friend will have sold over 3,000 copies of his program.
I think that by months end we will have two clear marketing avenues to pursue. One will be the 1.1 billion person Internet market, and the other will be the 5.1 billion person mobile device market. Each market will require different marketing tools and strategy. The mobile device platform might be the easiest one to get started in since it requires the least amount of work and the fewest software resources.
Anyway you look at it, the future is golden for those of us in this business! Maybe we should be thinking about developing a marketing University?
